Showroom

Pero (MI)

Industrial but a bit refined, original and convivial: these were the SHIMANO ITALY inputs to project the Bike Showroom. The resulting style is therefore urban, modern, and youthful. It has a strong impact for the experts who move into this space to touch the Shimano's flagship products. Boxes, stools, tables, hangers, shelves: the handcrafted furniture is totally made of iron and wood to suggest an industrial but welcoming room. The top-notch protagonist of this space is the LVT flooring with some symbolic images of the bike world, with the Shimano corporate colours. Finally, the mirrored #BIKE sign on the entrance of the showroom welcomes the employees and customers.